Creating and building captivating brands since 1983

Creating and building

captivating brands

since 1983

As an independent consultant, I combine over 3 decades of brand expertise with my passion for creativity.


I define stories, create concepts, and implement the whole brand experience.


And, my little black book, The Creative Beings Collective, means I can call on other creative minds to add their expert voice to your story without the agency price tag.

WORLDWIDE BRANDS

TAP IMAGES FOR MORE

REGIS CORPORATION
USA
Minneapolis-based Regis Corporation has a portfolio of over 9,700 hair studios. Their Chief Marketing Officer and I worked together to reimagine four of their most successful salons.

This involved initial focus group workshops, story creation, and the designing of the new visual identity, tone of voice and roll out for each brand.
RADISSON BLU
GLOBAL
For over 12 years I worked as Radisson Blu’s brand consultant in Minneapolis and Brussels working with their marketing team to redefine the hotels’ purpose, values and consumer offering.

Over the years we created a unified identity which reflected that offering across the diverse portfolio of properties working across all marketing communication platforms from new brand logo, visual identity through to brand implementation.
HOTEL MISSONI
KUWAIT/UK
As brand consultant for the launch of Hotel Missoni we worked on ever aspect of design, from room amenities to menu holders, upholding the brand story of fashion and luxury.

We worked across the full range of marketing requirements, from restaurant logo and menus to advertising and in-room collateral and extended into the creative and production for the initial launch of Hotel Missoni, Kuwait.
RADISSON RED
USA
At the start of the Radisson Red journey, I worked closely with the chief branding officer at Carlson Rezidor Hotel Group to develop the strategy, visual identity and launch of this new hotel brand.

We spent time understanding the competition and focusing on the audience’s lifestyle and interests to ensure the brand story and supporting visualisation attracted them.
RADISSON HOTEL GROUP
USA/EUROPE
Formerly known as Carlson Rezidor Hotel Group, I worked as an integral part of their brand team for over a decade, collaborating creatively to create and effect new and reimaged hospitality brands.

As their brand consultant I work with Park Inn Global, Radisson Blu Global, Country Inn and Suites USA, Radisson USA, and the creation of Radisson Red.
TGI FRIDAYS
USA
From my longstanding relationship with Carlson Hotel Group in the USA, I was asked to look at the TGI Fridays restaurant brand. The remit was to breathe new life into the now-dated brand mark, ensuring it complemented the new breed of modern, casual-dining restaurants and yet still retain its heritage. The new brand mark is now launched in the USA.
TGI Fridays
PARK INN
EUROPE
Initially brought in to help establish and create the Park Inn’s brand mark and visual identity we were retained to implement the creative across all hotels in collaboration with their inhouse team.

From the interiors and collateral all the way through to the team ‘yes I can’ culture, I was involved in helping the brand come to life over a period of 13 years.
QUORVUS COLLECTION
EUROPE
A bespoke luxury collection of hotels within the Rezidor Hotel Group meant a new luxury market for the global hotel business.

Working with their marketing team, we created an overall brand visual identity and individual identities for each hotel ensuring a distinct brand essence whilst having a familiar look and feel that tied the collection together.

BESPOKE BRANDS

MOR / ENGINE710
UK
Continuing to develop and market both brands, from collateral, social media and PR through to team culture and uniforms, I work with next generation Land Rover and custom build specialists, ENGINE710 and MOR710.
CHARLIE MILLER
UK
My work with Charlie Miller initially started with a new brand mark to reflect the company’s core values and true purpose. Constant Creativity was born alongside a fluid mark to reflect their new strapline.

My work with them continues to evolve as we design and launch the packaging of their new haircare range.
RADIX BASE SYSTEMS
UK
Working closely with the founder of this new ground screw business and understanding the product and vision, I worked on the creation of the brand name and visual identity.

Following this initial project, and working with The Creative Beings Collective, we developed the visual identity, supporting collateral, website design and build and are currently working on new product launch.
MALMAISON
UK
Working with Malmaison for over eight years when they were a collection of six boutique hotels, I worked alongside their Managing Director, redefining their story and re-visualising their overall identity.

I was involved in all customer touch points including being part of the tasting committee for new menu launches, as well as commissioning bespoke art installations in each hotel in partnership with Absolut Vodka.
FILINI
GLOBAL
Filini: an Italian restaurant brand in the heart of Radisson Blu around the world, we worked on the visualisation of the brand name, followed by the creation of the brand identity and guidelines.

After the launch I was commissioned to creatively direct the visualisation of Radisson Blu’s in-hotel restaurants, developing identities and marketing communications for brands such as FireLake in Minneapolis to Verres en Vers in Dublin.
THE SCOTCH WHISKY
EXPERIENCE
UK
A brand with new stories to tell: an event space to market and a restaurant refurbishment to shout about. I worked in partnership with the marketing director to establish the company’s purpose, values, personality and tone of voice

Working with The Creative Beings Collective, we created and visually executed the overall experience of the brand.
CRERAR HOTEL GROUP
UK
Having previously worked with Crerar’s owner, I was asked to explore the reimaging of the hotels brand in line with the reinvestment that had been made on the overall product. Working closely with the owner, we re-established the vision, purpose and values of the company. Regarded as part of the branding team, I worked closely to ensure the design execution and visualisation reflected the company’s personality throughout all communications.
CRERAR HOTEL GROUP
UK
Having previously worked with Crerar’s owner, I was asked to explore the reimaging of the hotels brand in line with the reinvestment that had been made on the overall product. Working closely with the owner, we re-established the vision, purpose and values of the company. Regarded as part of the branding team, I worked closely to ensure the design execution and visualisation reflected the company’s personality throughout all communications.
Crerar Hotel Group

DISCIPLINES

MY SPECIALITIES COVER

BRAND DISCOVERY
GUEST JOURNEY
CONCEPT AND CONTENT GENERATION
CREATIVE DIRECTION
VISUAL IDENTITY
BRAND IMPLEMENTATION
CULTURE
BUSINESS AND LEADERSHIP COACHING


CREATIVE BEINGS COLLECTIVE COVER

DESIGN EXECUTION
DIGITAL MARKETING
COPY WRITING
PHOTOGRAPHY
FILM CREATION
PRINT

MY SPECIALITIES COVER

BRAND DISCOVERY
GUEST JOURNEY
CONCEPT AND CONTENT GENERATION
CREATIVE DIRECTION
VISUAL IDENTITY
BRAND IMPLEMENTATION
CULTURE
BUSINESS AND LEADERSHIP COACHING


CREATIVE BEINGS COLLECTIVE COVER

DESIGN EXECUTION
DIGITAL MARKETING
COPY WRITING
PHOTOGRAPHY
FILM CREATION
PRINT